cathy cat: lipquid

2014
 @HsAd
Magazine_unpublished

Cathy Cat is a long-standing cosmetic brand that has been releasing favorable products time to time. Now it’s launching a new lip application which has combined the texture of lipstick and lipgloss; to give vivid and glossy look to your lips. The concept is to celebrate its launch as “Lipquid Day”, where a woman blows out a candle flame while showing her lips up close.

The image of Kelly Brook via http://coffeefashionandtv.blogspot.kr/ used for idea development 

launch project
other unpublished proposals