2015
 @한국 디지털 기업협회
CI Renewal

With the assumption that sportswear brand, FILA, wants to renew its corporate identity, or CI, to revive its popularity since the 1990s.
It emphasizes its lightweight, which helps one’s performance as well as the uplifting experience, followed by a healthy exercise routine.
The verb, ‘to soar’ was chosen as the CI’s concept as it wished to deliver a wish to make the consumers soar up to a higher state of mind with the positive energy FILA radiates through its products.